Upper Management

Charlie Cogdell

GM/Branch Manager, Las Cruces

Cell: 575-652-9181
Office: 575-541-4259

Sunny Brooks

Branch Manager, El Paso

Cell: 915-539-0171
Office: 915-858-4644

Pete Dorr

Branch Manager, Alamogordo

Office: 575-502-3420

Kyle Staley

Corporate Inventory Manager

Office: 575-541-4259


Truck Department of El Paso, TX

Ruben Rosencrans

New Vehicle Sales Manager

Cell: 575-644-2741
Office: 915-858-4644

Rick Lane

Used Vehicle Sales Manager

Cell: 915-373-7425
Office: 915-858-4644

Josh Gordon

Truck and Trailer Sales

Cell: 915-216-6726
Office: 915-858-4644

Danny Martinez

Truck and Trailer Sales

Cell: 915-355-2201
Office: 915-858-4644

Jose Gutierrez

Truck and Trailer Sales

Cell: 915-346-7373
Office: 915-858-4644

Oscar Ortega

Truck and Trailer Sales

Cell: 915-841-6820
Office: 915-858-4644

Rudy Miranda

Truck and Trailer Sales

Cell: 915-637-2916
Office: 915-858-4644

Armando Huante

Truck and Trailer Sales

Cell: 915-867-8045
Office: 915-858-4644


Parts Department of El Paso, TX

Ray Magallenez

Parts Manager

Cell: 915-478-0213
Office: 915-858-4644

Alex Minjares

Outside Sales Director

Cell: 915-240-4878
Office: 915-858-4644

Homer Hernandez

Outside Parts Advisor

Cell: 915-799-9627
Office: 915-858-4644

Andres Jara

Outside Parts Advisor

Cell: 915-858-4644
Office: 915-858-4644

Julio De La Torre

Inside Parts Advisor

Office: 915-858-4644

Julio Rodriguez

Inside Parts Advisor

Office: 915-858-4644

Mike Valenzuela

Inside Parts Advisor

Office: 915-858-4644

Louis Holguin

Inside Parts Advisor

Office: 915-858-4644

Mike Valenzuela

Inside Parts Advisor

Office: 915-858-4644

James Sterling Jr.

Inside Parts Advisor

Office: 915-858-4644

Raul Morales

Inside Parts Advisor

Office: 915-858-4644

Rudy Gallego

Inside Parts Advisor

Office: 915-858-4644

Mario Ortega

Inside Parts Advisor

Office: 915-858-4644

Cliff Bloom

Inside Parts Advisor

Office: 915-858-4644

Jose Cisneros

Inside Parts Advisor

Office: 915-858-4644


Service Department of El Paso, TX

Juan Velasco

Service Manager

Cell: 915-329-1753
Office: 915-858-4644

Robert Heir

Service Advisor

Office: 915-858-4644

Richie Vargas

Service Advisor

Office: 915-858-4644

Joey Manco

Service Advisor

Office: 915-858-4644


Parts Department of Las Cruces, NM

Eric Stuart

Director of Outside Sales

Cell: 575-541-4259
Office: 575-541-4259

Mikey Chiudioni

Parts Manager

Cell: 575-644-5001
Office: 575-541-4259

Emilio Campos

Outside Sales

Cell: 575-915-5796
Office: 575-541-4259

Josh Kennedy

Outside Sales

Cell: 575-405-9600
Office: 575-541-4259

Patrick Amezquita

Outside Sales

Cell: 575-635-6963
Office: 575-541-4259

Joe Vigil

Inside Parts Associate

Office: 575-541-4259

Parker Norfleet

Inside Parts Associate

Office: 575-541-4259

Joaquin Melendez

Inside Parts Associate

Office: 575-541-4259

Mark Morris

Inside Parts Associate

Office: 575-541-4259

Emilliano Lugo

Inside Parts Associate

Office: 575-541-4259


Service Department of Las Cruces, NM

Doc Holiday

Service Manager

Cell: 575-496-6360
Office: 575-541-4259

Cindy Reynolds

Service Advisor

Office: 575-541-4259

Alyssa Marable

Service Advisor

Office: 575-541-4259